The world of The Wish Pixies is magical, unique and imaginative.
From an idea to create fairy dolls to help children empower themselves, discover how we design, create and produce our dolls and toys.
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About The Brand
It starts with...
a whimsical idea
The design journey for The Wish Pixies starts in Dainy's studio, in a small coastal town in Victoria, Australia.
She first sketches ideas into her 'book of fairytales', inspired by her favourite memories of childhood. The chosen designs then become printed artworks on fabric, wood or paper.
every piece is...
ethically hand crafted
A small production team of craftspeople around Australia & Vietnam, are carefully selected based on their unique skillset.
With the collection now offering cloth dolls, wooden toys and cushions, the expertise required for each category is growing.
It's all about
the details
Every detail is considered, from our bespoke packaging right down to all the add on features of every product. The collections are designed to work together to inspire play, spark imagination and build confidence through positive thought habits.
Storage, presentation and 'ways to play' are all part of the mix! As well as many thoughtful free activities to add to the Wish Pixie experience.
The Wish Pixie dolls are the main characters - each one designed to help a child overcome a particular challenge. The magic of self belief starts as soon as the recipient opens their package...
inspiring creativity...
collaborating with kids
We've expanded our design process to include collaborating with our young Pixie Fans!
The 'Design A Pixie Competition' was launched during the Covid lockdown in March 2020.
Kids from around the globe can participate in this monthly competition where the winning design is created into an actual doll!
There have been 25 winners so far, all happy to receive their doll as part of their prize...
we are committed to...
environmental sustainability
Sustainability is so important to us. The future for our kid's planet is in our hands.
Everyday, we continue to improve our efforts to reduce our carbon footprint and further our environmentally friendly production practices.
everything we do is for you...
to find your perfect gift
Of course all these processes don't mean much if we can't deliver the most magical, meaningful and special gifts to you and your children!
Since 2016, THANK YOU for sharing in our values and supporting our small business. The magic only happens because of you!
We can't wait to make your wishes come true...
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